October 1, 2020

Brand, Media & Advertising

MediaCom wins Duracell global media mandate

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MediaCom has won Duracell’s global media planning and buying mandate. Duracell, which was bought by Warren Buffett’s Berkshire Hathaway from Procter & Gamble in 2014, began the review in November 2019.

MediaCom will take over duties on 1 July – the same time as Nick Lawson, global chief operating officer at MediaCom, starts as worldwide chief executive, succeeding the long-serving Stephen Allan.

Mediacom previously handled Duracell in some markets before 2014, when the battery brand was part of P&G.