Tata Tea has come up with a contextual campaign Is Baar #BadonKeLiye under its flagship brand Idea Jaagore. The campaign is a call for the pledge to support and help the elderly population who are more vulnerable to covid19 due to thier low immunity.
The campaign has an insight that they (our elders) created imaginary monsters to protect us from real ones in our childhood now it’s our turn to support them and make sure they stay safe. So let’s be there for them, do everything for them, without being around them.
Please visits www.issbaarbadonkeliyejaagore.com to pledge your support to help the elderly.