October 1, 2020

Brand, Media & Advertising

How Tesla Became $80 billion brand with no advertising

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Tesla valuation surpassing Ford’s valuation makes it one of the biggest automakers in the history

This is a classic case study of how a brand that came at last, disrupted, became profitable and now the most valuable auto brand in history. What brands can learn from it that you can always kill the competition by a product that is driven by “WHY”. It’s not the only Tesla which is making and selling electric cars then how did they become so big. The answer lies in the Tesla 3 launch speech by Elon musk and it starts with WHY.